Top 5 Social Apps Performance in Mexico, Q2 2023

In the second quarter of 2023, the top 5 social apps in Mexico, as tracked by Sensor Tower, exhibited notable performance trends across downloads, revenue, and active users.

TikTok saw significant growth in both revenue and downloads. Weekly revenue started at around $98K at the end of March and peaked at approximately $220K by the end of May. Downloads fluctuated, with a high of about 856K in early May, and active users remained consistently strong, averaging around 42M weekly.

Facebook maintained a robust presence with steady weekly revenue ranging between $26K and $33K. Downloads peaked at over 511K in late May, while weekly active users hovered around 85M, showing minor fluctuations throughout the quarter.

Instagram experienced stable weekly downloads, averaging around 420K, with a slight increase to 452K in early May. Revenue saw a notable surge, particularly in the last week of June, reaching approximately $81K. Active users were consistent, averaging around 50M, with a peak of nearly 52M in mid-June.

SUSH Grow cute virtual animal had a dynamic quarter for downloads, initially spiking to around 737K in early April before gradually declining to about 96K by the end of June. Active users showed a steady increase, peaking at around 1.53M in mid-June.

X had a more varied performance. Weekly revenue fluctuated, peaking at around $21K in mid-April. Downloads saw a significant boost in the first week of May, reaching nearly 297K, while active users remained relatively stable, averaging around 12M.

For more detailed insights and data, visit Sensor Tower.